5 Things I Have Learned From My Mentors About Internet Marketing

For the past few months, I have had the privilege of being mentored by master internet marketers, Chris and Susan Beesley. The former accountants and business coaches have built a very successful online business and willingly share their expertise with others. Here are 5 very important things that I have learned from them.

1.Everything you do must give massive value to others Chris and Susan have shown me the importance of first giving value before ever attempting to sell anyone. For example, they give away a free internet marketing boot camp that offers invaluable training for which people would gladly pay. It’s simply the Law of Sowing and Reaping. You must sow first.

2. Stop trying to drink form a fire hose! The internet is full of information on internet marketing, much of it bad or self-serving. Find one system and stick with it. Spending all your time looking for the next new thing is only going to distract you and keep you from making internet income.

Once you have your system, ignore all other information. Getting stuck in information overload is not going to help you. When I first check my email every day, I immediately delete all offers without reading them. This has been one of the best things that I have learned.

3. There are no geographical limitations Chris and Susan live in the UK. I live in Florida. We use Skype to talk face to face across the miles. For those of you unfamiliar with Skype, it is a free program that allows you to talk with anyone in the world for free as long as they have Skype on their computer. I use the built in camera and microphone on my computer so that I am able to see Chris and Susan as well as speak with them. You can download it at http://www.skype.com.

What does that mean for you as an internet marketer? You can do business anywhere in the world using the tools that you have on your computer. You can create an international business, instead of being limited to your own geographical location. This means that you have access to many more people than you could ever imagine. Offer them something of value and watch your subscribers increase.

4. There are no age limits The internet has created a level playing field for us all. With some basic computer skills, you can create a successful internet marketing business no matter what your age.

Have you ever watched little kids on a computer? They seem to know instinctively how to use it because they aren’t afraid to experiment. Teens and twenty somethings have created multimillion dollar online businesses.

On the other hand, you are never too old either. Chris and Susan are baby boomers who at first, questioned whether or not they were too old to start an online business. After creating a hugely successful business, I am sure they are happy that they took on the challenge.

5. Stop trading time for money If you are currently exchanging your time for money, find a way to leverage your time. As a professional musician and music teacher, I did it all of the time. I would spend an hour giving a voice lesson to one person when I could be reaching countless people in the same amount of time.You only have so much time in a day to make income so why not leverage that time so that you multiply the money you make each hour!

The way to do this is to find a system and work it every day. Systems and consistency plus perseverance create wealth. Here’s to you, internet marketer. May the information in this article serve you well.

Marty Simons is an internet marketer and mentor. She loves to help people start successful online businesses.

Law Firm Internet Marketing

The internet is the most powerful, most robust, most targeted advertising medium ever devised. The reason is that consumers are turning to “inbound marketing” – meaning they actively seek out products and services and research them online rather than rely on older “outbound marketing” messages to sway them. Thus, “inbound marketing” has tremendous potential and application for law firms and law practices looking to get the attention of prospective clients online.

Fewer and fewer Americans are turning to things like the hard copy phone book to find products and services. Instead they begin on Google with a keyword phrase, like “Boston injury lawyer” hence, they are “inbound” to your website.

As more and more law firms turn to the medium, it is time to ask yourself what is your law practice doing to advertise itself online? The great thing about online marketing is that start up costs are very low and the learning curve can easily be mastered. Just remember, utilzing search engine marketing it is possible within a very short amount of time to achieve practically full coverage for your targeted niches.

Thus, for example, if you are trying to achieve max visibility for the phrase “Boston injury lawyer” on Google, you’ll need to gauge how well your current website is optimized for this phrase. Visit Google, MSN, and Yahoo and search for the targeted phrase. Is your website visible in the top 100 results for any of these search engines? If this phrase is critical to your business and your not turning up in the top 100, chances are you have yet to attempt any on-site optimization of your web assets.

Easy fixes like title tags, meta data, and internal link anchor text can help catapult your site higher in the rankings. Are they all optimized for your keywords? If the easy fixes fail to help you may need the help of a search engine optimization expert. They will be able to tell you about additional minor changes you can make to your website that will help make your site return higher in the search engine results.

In addition, you will need to actively begin building links to your website. Links are the “fuel” that drive search engine results – at the most simplistic level, the more links you have from relevant websites the higher your site will be returned in the search results for your targeted keywords. As on-page changes are introduced and links built, your site will begin rising in the search engine results garnering more and more traffic along the way.

Another main component of any law firms internet marketing strategy should be to buy pay per click (PPC) advertising from one of the major providers. Currently, these providers are Google, Yahoo and MSN. As an example, Google displays PPC ads under the “Sponsored Links” headline along the right hand margin (and sometimes the top) of the search results for any given search. Using the Google AdWords program, advertisers are able to bid for placement on a keyword by keyword basis amongst these sponsored links. Each time a browser clicks through to one of these links the advertiser pays for the click based largely upon the amount of their bid. The Google program gives any advertiser absolute control over daily budget and in which geographic region the ad will be displayed in. Thus, your law firm will have total control over the cost and scope of the PPC campaign.

Clearly, law firms, solo practice attorneys and other law practices can achieve maximum exposure using SEO and PPC. If implemented correctly these two methods will begin to drive a steady stream of potential client leads to your website.

Internet Marketing – Computer Information

BING

When you need to get a contact phone number for a company, sometimes it takes a while to get to the right page. Bing will give you the number right on the search results page. No need to even visit the website.

If you want a preview of a web page without having to visit the website, Bing shows you the information, just scrolled over the desired search result and a preview box will appear. The text will give a short description of the web page, and shows what other links appear on the page.

GOOGLE ADVANCED NEWS SEARCHES

Google offers Advanced News Search, allows a visitor to scour headlines by date, location, exact phrases or publication. People can use it retrieve articles from more than 4,500 news outlets publishing on the Web.
Check out Googles official guidelines for quality listings. They offer a re-inclusion request option that will give your business an opportunity to appeal if a listing is removed too.

In some other Google-related news that online businesses and business with websites might be interested in, they have introduced a new Sitemap Generator.

Google is planning to include website load time as one of the Ranking factor in algorithm in 2010. This is not a done deal, but it could be a good idea to check your load speed.

WEB PAGE TRANSLATION

This feature is particularly helpful if your search has non-English results. Google offers a facility to auto-martially translate a page for you in English. Currently, Google supports Italian, French, Spanish, German, and Portuguese.

For the best information for your site or to check your competitors for persons who use Google AdWords, try out the Google AdWords Keyword Tool.

False and Misleading Advertising What’s truthful? The FTC has attempted to deal with this question by establishing the following standards:

The intention to deceive is not what matters. What matters is the perception of the public. The test of whether or not an ad is misleading will be based on the effect on the average or unsophisticated person. Your advertising may also be deemed deceptive through omission or misleading implications. The bottom-line, just the facts.

SCREEN SAVERS

If you are looking for something different remember windows has a great choice. Don’t unload any free ones from anywhere, could have bugs, and almost impossible to delete.

For windows screen savers, right click on a blank area of desktop. Click “properties”, “screen savers”. Click the arrow to the right of “screen savers” just below the monitor. Pick the one you want.

LIGHTSIDE

A teacher was getting to know the kids in her class by asking them what their father did for a living. The first kid she asked said: ” My name is John and my dad is a truck driver.” The next child she asked said: “My name is Bill and my dad is a striptease dancer.” The teacher quickly changed the subject.

Later, the teacher approached Bill privately and asked him if it was true that his father was a strip tease dancer and danced in the nude. Bill blushed and said: “No, he really is Information Director at Microsoft, but I am to embarrassed to tell anyone”.

COMPUTER WARNING, INTERNET MARKETING INFORMATION

Security company McAfee has prepared its predictions for hacker threats in 2010. It forecasts a troubling year for Adobe software, which McAfee believes will be heavily targeted in 2010.Nearly every PC and Mac in the world seems to have a copy of Adobe Reader, a necessary tool for reading portable document format files.

The prediction is not particularly surprising. Adobe itself admitted in early 2009 that it had seen attacks on its applications climb steadily in recent years.

Still, it’s not just Adobe and its many users that will need to be wary in 2010. Also steadily rising in popularity are social networking sites like Facebook, Twitter and MySpace.

The tip on unplugging your computer from the wall outlet during a thunderstorm was sound advice. And we’re coming to the season when thunderstorms become more frequent. But let’s take that advice one small step further. Take the time to also unplug your modem from the telephone line! Surges can also pass through the telephone lines and even a small surge of static electricity can fry the delicate circuitry in your modem.

Your Clipboard can be seen by any hacker. For your protection you should not copy passwords, credit card numbers or other sensitive information. To prevent this from happening go to: Internet Explorer: Click Tools, Internet Options, Security tab, Internet section. Go down to the Security level box, and click the Custom Level button. Scroll down to Scripting, and find the entry, “Allow Programmatic clipboard access” or “Allow paste operations via script”.
Click Disable or Prompt. Click OK.

Protecting your computer against malicious software is an ongoing activity and, at minimum, all computer systems need to be regularly patched, have up to date anti-virus software, and a personal firewall installed.

Within the last several months, the FBI has seen a significant increase in fraud involving the exploitation of valid online banking credentials belonging to small and medium businesses, municipal governments, and school districts.

In a typical scenario, the targeted entity receives a phishing” email, which either contains an infected attachment, or directs the recipient to an infected web site. Once the recipient opens the attachment or visits the web site, malware is installed on their computer. The malware contains a key logger, which will harvest the recipients business or corporate bank account login information. Shortly thereafter, the perpetrator either creates another user account with the stolen login information, or directly initiates funds transfers by masquerading as the legitimate user.

You can make a difference-and help protect your own systems at home and at the office-by taking these basic steps: Change your security passwords regularly, have a firewall in place on your computer, get the latest anti-virus software, and install current security patches for your computer’s operating system.

Also, take time to visit the FBI’s cyber web page to learn more about how our cyber action teams, computer crimes task forces, Innocent Images program, and Internet Crime Complaint Centre are playing vital roles in protecting cyberspace. Can you avoid getting caught by a scam artist working the web? Not always. But prudence pays.

The FTC offers these tips to help you avoid getting caught by an offer that just may not click:

Read the fine print and all relevant links. Fraudulent promoters sometimes bury the disclosures they’re not anxious to share by putting them in teeny-tiny type or in a place where you’re unlikely see them.

Look for a privacy policy. If you don’t see one – or if you can’t understand it – consider taking your business elsewhere.

Be skeptical of any company that doesn’t clearly state its name, street address and telephone number.

The FTC has publicly Announced Its Newly Developed Cross-Border Fraud Guidelines. The FTC has joined with Hundreds of International Law Enforcement agencies around the world to form a combined force and aggressively combat what they see as the growing problem of Cross-Border Fraud.

This combined force has vowed to enforce the FTC”s Rules and Regulations on a world wide basis. They have really cracked down on Internet marketers, and actively going after those that don’t rigidly adhere to all their rules about disclosures disclaimers, terms of use, privacy and other legal documentation! They filed 45 criminal and civil law enforcement actions against Internet Marketers, in a single day.

Government agencies do not send unsolicited e-mails of this nature. The FBI, Department of Justice, and other United States government executives are briefed on numerous investigations, but do not personally contact consumers regarding such matters. In addition, United States government agencies use the legal process to contact individuals. These agencies do not send threatening letters/e-mails to consumers demanding payments for Internet crimes.

Fake eCards.
You get a message with a link to an online greeting card but, when you click it, you end up with a virus on your PC. A couple of simple rules here. Delete any messages that come from someone you don’t know or that don’t address you by name. If they come from someone you know, email that person to check that they sent it before clicking the link.

Holiday rentals. 2009 has seen a surge in ads offering bogus vacation rentals. You pay a deposit or even in full to get a key and that’s the last you hear of them.

Scammers are experts at creating phony look-alike sites where you land after mistyping an address or by clicking on a link supplied in the e mail or ad. Always type in the URL and don’t just click on the link.

DROP SHIPPERS
You can get products to sell via eBay or/and your website by using the services of a drop shipper. A reliable drop shipper will not ask you for a fee. They will allow you to copy pictures of the products they sell. Prices are about half you would pay for retail. If you have a website they will allow you to move any listing on their site to yours. You set your price on the product/s you transfer. When an order comes in place the order they will ship it out for you under your shipping label and not include any of their material.

A good way to promote is join as an affiliate, transfer a couple specials onto your site, with a link back to your affiliate page. The cost of setting up a web site is minimum. Check out my website archive for drop ship firms.

Disclaimer: The Author of this article is not responsible for accuracy or completeness nor shall he be held liable for any damage or loss arising out of or in any way related to the information or utilization of it.